I knew I’d have to shut down this blog eventually. That being said, the actual process of wrapping up has made me a little sentimental.
I started blogging in undergrad under a different name. When I moved into law school, I rebranded and started targeting a different audience. I’m trying to see this move as another rebranding, but of myself this time.
In the fall, I’ll be starting at a law firm with a strict policy against side businesses. I suspected this in advance and even contacted the firm to discuss my blog. The policy justifications for this policy are reasonable: our firm represents many fashion clients, so it might be a conflict of interest for me to accept products from brands or praise certain retailers (some of which we might have to see in court!).
In addition, as any lawyer will tell you, the practice of law in a big market is challenging and time-consuming. I’ve been preparing to go into law for years now, and I’m eager to take that step with a clear focus on my career.
However, I’ve been sharing parts of my life for years and made many good friends along the way, and it’s hard to let that go. The communities I’ve joined have also been full of ambitious and stylish women who I will continue to admire. I’ve even met some of you in real life. I’d like to keep in touch somehow and see how your blogs blossom.
Looking back, I’m thankful that I started blogging; through this experience, I’ve acquired skills in web development, search engine optimization, negotiation tactics (when brands don’t want to pay me my full rate), Photoshop, and photography.
I take 90% of my blog photos with a tripod and a self-timer, and I would feel proud when someone mentioned that they had no idea I didn’t use a photographer. My blog has been one of the few things in my life where I’ve gone at it alone, with no mentors or photographers for the first few years.
But again, I prefer to think of this as a rebranding of myself, from student blogger into future lawyer. And I refuse to say goodbye: you can always keep in contact with me on my personal Instagram. I will continue sharing my outfit photos but it will no longer be linked to my blog. Additionally, I will no longer be taking sponsored posts after I finish the contracts that I have currently signed.
I’m actually excited by the prospect of reducing my online presence and returning to old-school blogging, without any fancy blog layouts or sponsored blog posts—just plain old pictures. I’ve always been wary about the rise of sponsorships and inauthentic content, so it’s a nice way for me to walk the walk and return to the purist roots of outfit inspiration without any sponsorship strings attached.
I hope you’ll follow me on Instagram, a more personal space without any pressure from brands. Thanks for following all these years. I appreciate it more than you know. Instead of saying goodbye, I’ll say “see you later.”